The emergence of e-commerce has substantially changed the expectations of consumers. If you order your food, your clothing and your cleaner online, why would you not want that for legal advice? With minimal waiting time for other goods and services, why would anyone accept a long wait for a legal consultation? If everyone rates vendors and professors online, why would an attorney somehow be exempt from such public scrutiny? Is there a mysterious reason why the legal profession will be spared from the massive transformations that digital commerce holds?